(as of Jul 28,2021 23:44:25 UTC – Details)
Who We Are
Skin care visionary Paula Begoun founded our company with one goal—help women uncover the truth about skin care. Over 35 years ago, she set out to discover which products would actually transform skin’s appearance and health and which were just fluff. True to that legacy, Paula’s Choice Skincare formulates effective products rooted in scientific research and backed by real results.
Beauty Begins with Truth
Since 1995 we’ve been questioning ingredients, following the facts and standing up for the consumer, because you deserve products that work exactly as they claim to. We do the research and formulate smart, efficacious products that transform skin of all ages and types for the better.
Smart Beauty Philosophy
You deserve smart skin care choices—minus all the hype. Our philosophy? Smart Beauty. Because the products you use should work and be good for your skin, no exceptions. Our formulas are effective, safe and backed by cited research we share with you along the way.
Smart. Safe. Effective. Fragrance-free. Cruelty-free. Non-Irritating. Made in the USA.
Paula’s Choice Gentle Touch Makeup Remover contains skin-soothing aloe vera and antioxidants. It’s formulated to remove even the most tenacious long-lasting makeup while gently hydrating. Gentle Touch clears skin of makeup without leaving greasy residue.
Use Gentle Touch Makeup Remover to cleanly & completely remove makeup as part of your evening skin care routine before or after applying a facial cleanser. Follow with your favorite Paula’s Choice toner, exfoliant, serums, spot treatments & moisturizer.
Paula’s Choice products are made with YOUR SKIN in mind. Whatever your skincare concern, whether dryness, acne, fine lines, or sensitive skin; we’ve got a treatment line for you. The search for amazing skin care ends here. Finally, you found it.
Paula’s Choice Skincare makes products that work. No fragrance, no parabens, no fluff. Just effective, science-backed formulas that target any concern from wrinkles to breakouts.